My name is Lily and together with my husband Lance and our very “helpful” 2 year old son Archer, we are a family run business situated in the beautiful Whitsunday region.

I am a qualified manufacturing jeweller with over 6 years experience in the industry with a passion for helping people. When we had our son I saw a gap in the market for a stylish breastfeeding tool to help you remember which side you had last fed from, it all started from there! Our NurtureRing range are all original designs by me for the most subtle and beautiful way to help keep track.

Our business expansion and creation of “Avalie & Bub” (a blend of both of our lovely mothers names) has allowed us to make room for more beautiful and USEFUL parenting tools. We have personally tested and loved each of our products and we know you will too with high quality, 5 star products and wherever possible, Australian made and produced.

Thank you so much for your support, it means the world to us!

Lily, Lance & Archer